Are you ready to turn your TikTok content into real income? Whether you’re new to the platform or already posting regularly, this guide will walk you through all the ways to monetize your TikTok account—with a focus on direct TikTok programs like the Creator Next, TikTok Series, and more.
I’m Jordana Grace—aka that British girl on TikTok—and I’m here to share everything I’ve learned while building a monetized presence on TikTok. This post will explain all your options, eligibility requirements, and tips to help you start making money on TikTok fast.
1. TikTok Creator Fund (Being Phased Out)
TikTok’s original Creator Fund was introduced to reward creators for posting quality content. While it’s no longer accepting new applicants, those already enrolled can still benefit—although many creators reported very low payouts (as little as $0.02–$0.04 per 1,000 views).
Availability:
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US, UK, France, Germany, Spain, and Italy
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Currently closed to new members
Although this fund is being retired, TikTok has introduced more promising alternatives.
➡️ Learn more from TikTok’s official monetization page
2. TikTok Creativity Program (Beta)
The new TikTok Creativity Program Beta is TikTok’s upgraded answer to the low payouts of the Creator Fund. It encourages long-form content (videos over 1 minute), suggesting TikTok’s move to compete with YouTube.
Eligibility Criteria:
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Be 18+
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Have 10,000+ followers
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At least 100,000 valid video views in the past 30 days
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Be based in the US, with plans to expand to France and Brazil
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Use a personal (not business) account
Many creators have reported significantly higher payouts through this program. If you’re eligible, it’s definitely worth trying.
📌 Related reading: How to Grow Long-Form Content on TikTok
3. TikTok Creator Marketplace (TCM)
The TikTok Creator Marketplace is the official platform that connects brands with creators. It’s a game-changer for influencers looking to get brand deals and sponsorships.
Why it’s great:
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You get matched with brands
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Transparent deal management within the app
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You can negotiate rates
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Direct links between your videos and sponsored content
Whether you’re a micro-influencer or have a big following, TCM is an excellent starting point.
📍 Sign up here: TikTok Creator Marketplace
4. Live Gifts & Video Gifts (Diamonds = Real Cash)
If you love interacting live, then TikTok Live Gifts are perfect. Viewers can send you virtual gifts during live streams, which are converted into diamonds—TikTok’s internal currency—then into real cash.
How it works:
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Viewers buy coins → send gifts → creators receive diamonds → diamonds convert to cash
Requirements:
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Be 18+
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Have 10,000 followers
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Account must be 30+ days old
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Post at least one public video in the last 30 days
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Must be in a supported region
💡 Check your balance by going to Settings > Balance in your TikTok app.
5. TikTok Tips Feature
Unlike gifts, TikTok Tips let fans send you direct monetary support—and the best part is you receive 100% of the tip amount (minus small processing fees).
Eligibility Requirements:
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Must be 18+
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Have 100,000+ followers
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Use a personal account
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Must be in a supported region
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Account in good standing
To apply:
Profile > Creator Tools > Tips > Apply
🎯 Tip: Prioritize enabling this feature if you have a dedicated fanbase—they’re more likely to tip than send gifts!
6. TikTok Series (Sell Exclusive Content)
The TikTok Series feature allows creators to sell premium video collections—think of it like Skillshare or Patreon, but inside TikTok. You can offer exclusive content, behind-the-scenes clips, tutorials, or themed series for purchase.
Series Guidelines:
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Up to 80 videos per series
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Video length: 30 seconds to 20 minutes
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Creators can set their own pricing
Eligibility:
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Be 18+
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Account must be 30+ days old
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Minimum of 1,000 views in the last 30 days
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At least 3 public posts in the last month
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Must post original content
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Only personal accounts are eligible
💸 Payment is sent once you hit $50 in Series revenue, paid monthly.
🛒 More info: What is TikTok Series?
What’s the Best Way to Make Money on TikTok?
Live Gifts are my personal favorite—it’s easy, interactive, and allows me to connect with my audience in real-time while earning. Plus, the process is straightforward: go live, engage, and collect virtual gifts that convert into real money.
But if you’re creating educational or niche content, the TikTok Series feature has huge potential, especially since TikTok is likely to promote it more in its early stages.
Final Tips to Succeed with TikTok Monetization
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Post consistently: Daily or frequent posting keeps engagement up.
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Follow community guidelines: Violations can disqualify you from most monetization features.
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Use TikTok analytics: Track what’s working and double down on successful content.
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Engage with your audience: Reply to comments, go live often, and build loyalty.
